Service · Websites and web applications

Landing page

Every click on a Google or Instagram ad costs money, so it is a waste when the visitor arrives on a home page and has to hunt for the offer. A landing page has one job: show the person who clicked a given ad exactly what the ad promised and lead them to a single action. Say a 60-room hotel in Bled is preparing a spring package for couples and will advertise it in Slovenia, Italy and Croatia. It needs three language versions of one page, a booking form with date selection and tracking that shows which ad each enquiry came from. All of that has to work before the first euro of ad budget is spent.

One offer
one page, one main button
Consent-aware tracking
Google Ads and Meta in line with the cookie banner
Tested before launch
a test conversion from every source
Variants
per language or for an A/B test

Scope of the service

A landing page is small, yet every flaw shows quickly: slow loading, an overlong form or tracking that records nothing at all.

Check the scope with an engineer

A message that matches the ad

The headline and first screen repeat the promise in the ad. If the ad talks about a dinner package for two, the page must say so in its first sentence, not open with the hotel's history.

A short form

Only the details you really need for the next step. Every extra field lowers the number of completed forms, so we decide on each one with you.

Conversion tracking after consent

Google Tag Manager, Google Ads and Meta set up with consent mode, respecting the visitor's choice in the cookie banner. UTM tags from the ads are stored with each enquiry, so you know where it came from.

Fast loading

No heavy sliders or autoplay video. Images are prepared for phones and the page loads in under two seconds even on a mobile connection.

A link to sales

Enquiries go to email, the CRM or a booking system, and the visitor gets an immediate confirmation saying when you will be in touch.

Variants and A/B tests

Where useful, we prepare versions for languages, audiences or two competing headlines. A test only makes sense with enough traffic, and we tell you upfront whether you have it.

How the work runs

A landing page is usually ready in one to two weeks. The campaign start date sets the timeline, working backwards.

01

Short brief

On a video call we pin down the offer, the audience, the ad channels, the main action and the start date, and agree who supplies copy and photos.

02

Draft and copy

We prepare a draft with copy for phone and desktop. Comments are gathered in one round to save time.

03

Build and tracking

The page goes live on a subdomain or your existing site, tags and the cookie banner are configured and a test conversion is sent from every source.

04

Launch and first review

A few days after the campaign starts we check where visitors drop off and propose changes to the page, not the ads.

A campaign without working tracking spends the budget and tells you nothing. The commonest error is a conversion tag that fires when the page opens rather than when the form is sent, or one that never fires because the cookie banner is set up wrongly. Before launch we therefore send a test enquiry through every ad channel and check that it is recorded correctly.

Your questions answered

Usually not. We put the landing page on a subdomain or as a page of your existing site. A separate domain only makes sense for a brand or event with a name of its own.

The landing page belongs to our websites area. For ad strategy and management, our Digital marketing area takes over and works with the same page.

Then the ad platforms get no data about that person, but the enquiry still reaches you. With consent mode and UTM tags saved on submission, you still get a reasonably clear picture of where enquiries come from.

We can retire it and redirect the URL, keep it for next season or fold it into the main website. You decide; we advise on what makes sense for search engines.

What campaign are you planning?

Tell us the offer, the ad channels and the planned start date. We reply within one working day with a proposed timeline.

When we work
Weekdays 9:00-17:00 CET, answers the same or next working day
Calls
Video meetings, Teams and Meet both welcome

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