Say you run a Ljubljana web shop selling bathroom fittings. It is built on WooCommerce, the range is listed on Ceneje.si, and €2,500 a month goes on Google Ads and Meta. The ad dashboards insist that every euro brings in four euros of turnover; the bank statement is less excited. We are not an advertising agency: we do not design ads, manage bids or write campaign copy. Our patch is the technical layer that often belongs to nobody in particular: measurement, cookie consent, email marketing consent and the CRM. By the end you can see which channel really pays the bills and which one just makes the report look nicer. All of the work happens remotely.
The audit reveals which part of the ad budget is pulling its weight and which part leaks away on the way. The sales funnel in a CRM then makes sure every incoming enquiry has an owner, so nobody has to wonder who was meant to answer that form.
Using view-only access we go through GA4, Google Tag Manager, your Google Ads and Meta accounts, the Merchant Center product feed and the cookie banner. For each channel we calculate the genuine cost of an enquiry and an order, and strip out conversions that were counted twice or never happened.
Website forms, email, WhatsApp Business messages and contacts from trade fairs land in one CRM, with the source and consent status shown on each record. Every enquiry gets a named owner and a reply deadline, and reports show how much business each channel produced.
Nobody expects everyone who sees an ad to buy. What costs money is not knowing where the drop-off happens: the budget gets raised and the extra cash flows to a spot that was never leaking.
Speed is checked on an actual handset. Four seconds of white screen on a bus with patchy signal is plenty for a visitor to hit back and tap a competitor's ad instead. A speed test run on a desktop never shows that loss.
First we see which scripts run before anyone agrees. If ad pixels fire before the visitor has chosen anything, that is a problem under GDPR and ZEKom-2. If Consent Mode is set up wrongly, conversions quietly vanish from your reports instead.
Fields nobody in sales reads get removed. A name, an email address and one sentence about the need are enough to reply. Ask for job title, industry, headcount and company address on top, and plenty of people abandon halfway.
We route every enquiry into the CRM. Right now a form alert may be landing in the personal mailbox of a colleague on holiday, or to a former employee whose mailbox nobody opens. Weeks go by before anyone notices.
A reply deadline is agreed and monitored. A homeowner gathering three offers for a bathroom refit often chooses not the cheapest one but the one that turned up first. Replying within the hour costs less than a bigger ad budget.
The lead source travels with the deal right up to the invoice. Otherwise nobody knows whether the buyer came from an ad, the Instagram profile or a friend's tip, and the budget gets split on a hunch.
Before you raise the ad budget, spend five minutes on a test. Fill in your own form on a phone using made-up details, then wait. Did the confirmation arrive, or did it end up in spam? Was a colleague notified? Is the lead visible in the CRM? If even one answer is “no”, every additional euro handed to Google drains into the same hole. Run the same test for consent: when you tick the newsletter box, is that consent really saved, with a date, in your email tool?
We work with view-only access, without visits, entirely at a distance. In the report you receive, recommendations are ordered by their expected effect on revenue.
Each purchase and form submission should register once and only once, and the GA4 figure agrees with orders in WooCommerce, PrestaShop or the CRM.
Cost per enquiry and per order, separately for every source. Quite often the channel delivering the cheapest enquiries leaves the least revenue behind.
We send two enquiries, one from a phone and one from a laptop. We note whether they arrived, which consents were recorded and how long the reply took.
Every point comes with its likely payoff and the work it takes. Usually there are a few afternoon-sized fixes whose impact you feel by the following week.
No, and we say so on the very first call. Our field is the technical side: tags, consent management, links between systems, the CRM and page loading speed. We get on fine with agencies, and their results usually improve, because for once they can optimise against correct data.
Under GDPR and ZEKom-2, cookies the site does not need to function, advertising and analytics ones in particular, should load only after the visitor has been told about them clearly and has agreed. Saying no has to take no more clicks than saying yes, and consent must be easy to withdraw at any time. We build the banner in the consent management platform of your choice, configure Consent Mode to match and document the lot. Guidance from the Information Commissioner is a sensible starting point, while borderline cases are for your legal adviser to judge.
ZEKom-2 generally requires prior consent for direct marketing by email and SMS, and every message must give the recipient a simple way to opt out. There are exceptions for existing customers and similar products, which are worth checking with a lawyer. Having someone's address because they once sent an enquiry does not amount to consent for newsletters. Inside the CRM, email, SMS and phone consent are recorded separately, each with a date and the wording agreed to, and we wire your website forms so consent is captured automatically. Whether a specific campaign is lawful is for your solicitor to decide.
Yes, within limits. Price comparison sites and marketplaces such as Amazon or eBay report clicks and sales inside their own systems, but cannot see what a visitor does on your site. In the audit we treat them as a separate channel and set them against sales in your own shop. That makes it easier to decide whether a given product is better promoted on the marketplace or at home.
It is, though the picture stays incomplete. Without a CRM an enquiry cannot be followed through to a paid invoice, which leaves the value of each channel as guesswork. In such cases a simple CRM roll-out usually tops the list of recommendations, ahead even of a bigger budget.
Glaring problems, for instance a form that silently fails or a confirmation sent to spam, are fixed quickly and the effect is immediate. With a rebuilt funnel and full source tracking, give it several weeks so there is enough data to compare one period with another. We do not promise Google rankings or a percentage rise in turnover. Billing is €50 per hour plus VAT, or a fixed sum agreed in a quote. If you are thinking about digitalisation vouchers from the Slovenian Enterprise Fund (SPS), check the conditions with SPS directly; Apply is not an authorised consultant and cannot promise any funding.
Tell us which channels you use and what puzzles you in the numbers. We will check the measurement and walk the buyer's path ourselves, from ad to reply.
Enquiry received
An engineer will write back no later than the following working day. Faults that leave your staff unable to work are always looked at first.
No town by that name here. Check the letters, or settle for the nearest larger place. Our engineers work only over the internet, so Kočevje and Koper get precisely the same treatment.
